What is it about “the Italian lifestyle”?
Reading through the Italian edition of Millionaire Magazine in Shanghai, I was reading how the Italian Consul General, Massimo Roscigno, regards the Italian lifestyle as being one that incorporates things like:
- Beauty,
- Elegance,
- Good taste, and
- Great experiences.
Great quality and excellence are values that many of us aspire towards. Rather than being the only values of the modern developed world, they are almost taken as “assumed” by many of our clients. Today, we are seeing other values build upon these – values like:
- Personalisation,
- Sustainability, and
- Global integration and awareness.
What is important for you? What message are you communicating through your wardrobe?
In the same magazine, I noticed Domenico and Stefano together on a modelling runway, but they weren’t actually wearing clothes that you could buy from them normally – naturally, they were wearing clothes that fit them. It is nice to be reminded that the greatest style icons always demand custom-made garments – clothes that fit.